Tue Mar 13, 2018, 12:29 PM

McDonalds Tech Features Are Pushing Human Workers Out the Door

•New technology, push for delivery breeds chaos in stores
•U.S. fast-food outlets are losing employees at a record rate

March 13, 2018, 7:00 AM EDT

For Dudley Dickerson, the mobile-app orders were the last straw.

McDonald’s Corp. has been updating with new technology, delivery, a revamped menu and curbside pickup. But the chain’s “Experience of the Future” effort could backfire. Employees are handling more tasks, in many cases, they say, without pay raises or adequate staffing. So Dickerson, 23, handed over his spatula for the last time.

“They added a lot of complicated things,” Dickerson said in an interview. “It makes it harder for the workers.”

Sure, lots of fast-food employees hop from job to job. But with unemployment so low, turnover is becoming a problem. Workers are walking rather than dealing with new technologies and menu options. The result: customers will wait longer. Already, drive-through times at McDonald’s slowed to 239 seconds last year -- more than 30 seconds slower than in 2016, according to QSR magazine. It’s also pokier than Burger King, Wendy’s and Taco Bell.

150 Percent Turnover

Turnover at U.S. fast-food restaurants jumped to 150 percent -- meaning a store employing 20 workers would go through 30 in one year. That figure is the highest since industry tracker People Report began collecting data in 1995.

“Quick-service restaurants are having a little more trouble with job openings and finding workers,” said Michael Harms, executive director of operations at People Report. “It’s the pace of work, the pace of technology and the lower wage rate.”


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Reply McDonalds Tech Features Are Pushing Human Workers Out the Door (Original post)
RCW2014 Mar 2018 OP
Happy People Mar 2018 #1

Response to RCW2014 (Original post)

Tue Mar 13, 2018, 12:48 PM

1. Their "food" has already been doing that for years! :)


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