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Spot pegged to #MeToo asks Is this the best a man can get?

Spot pegged to #MeToo asks ‘Is this the best a man can get?’

By Alexandra Bruell
Updated Jan. 14, 2019 10:10 a.m. ET

Gillette is embracing the #MeToo movement in a new digital ad campaign aimed at men, the latest message from an advertiser attempting to change societal norms.

The ad, dubbed “We Believe,” opens with audio of news about the current #MeToo movement, bullying and “toxic masculinity.” A narrator then goes on to dispute the notion that “boys will be boys,” asking, “Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses.”

The ad puts a new spin on the brand’s 30-year tagline, “The Best A Man Can Get,” challenging men to take positive actions, such as stopping other men, and the next generation, from harassing women.

The ad will be hosted on Gillette’s YouTube page with paid digital and social support.

Gillette parent Procter & Gamble Co. is among companies that in recent years have used advertising as a platform to promote their stance on social issues such as gender equality, and polarizing political topics such as immigration and gun control. P&G is perhaps best known for its lauded “Like a Girl” ad campaign for feminine-care brand Always and “Stress test” for deodorant brand Secret.

Funny they used the term "pegged" for this article. Google the term and you'll know why if you don't already.
Posted by DillyDilly500 | Mon Jan 14, 2019, 08:18 PM (0 replies)


Daily Presidential Tracking Poll

The Rasmussen Reports daily Presidential Tracking Poll for Monday shows that 43% of Likely U.S. Voters approve of President Trump’s job performance. Fifty-five percent (55%) disapprove.

The latest figures include 32% who Strongly Approve of the job Trump is doing and 46% who Strongly Disapprove. This gives him a Presidential Approval Index rating of -14. (see trends).

The president’s overall job approval rating has been falling since his Oval Office address last week calling for enhanced border security and the building of a wall to help stop illegal immigration. This is his lowest daily approval rating in nearly a year.
Posted by DillyDilly500 | Mon Jan 14, 2019, 08:10 PM (10 replies)
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